6 views Website Information Website visitors? Average order value? $ Orders received? Printer-friendly version Conversion Information Total Sales Sales per Visitor Conversion Rate Chart Table Website Conversion Summary Conversion Information Total Percent Converted, With Order Visited, No Order Email Results First Name Last Name Email Address Phone Number Submit How many people that visit your website purchase your product or service or subscribe to your offering? When you incur marketing expenses to drive people to your site, are you converting them into customers or are they just coming and leaving without buying? Understanding the value of a website visitor and your conversion rate can help you determine where to make further investments in your online business, whether that be improving the conversion rate, or driving more traffic to your existing site.